Amanati
Omen release cycle
International press work around Amanati’s 2025 to 2026 release cycle, with coverage before Omen, at launch and during the following chapter of the project.
Five placements, one release cycle.
Obscure Agency planned and coordinated a press campaign for Amanati across music, culture and business publications. The campaign provided a set of published references around the artist’s work and the release of Omen.
The result is a stronger international reference base around Amanati’s work, ready to support press communication, discovery and future opportunities.
Audience signals across the campaign period.
Five international placements gave the release cycle a visible press base across music, culture and business media. The project entered this period with more than 20 million Spotify streams and millions of YouTube views already reported by Rolling Stone UK. The following release phase continued that momentum with a 166K-view Odyssey visualizer and 3,367 public reactions to the five placement announcements.
Spotify and channel figures reported by Rolling Stone UK, September 2025. Odyssey count checked August 2026.Release support across three moments.
The campaign began before the album release, continued through the launch window and remained active while the project moved into the next single cycle.
Pre-release
Rolling Stone UK introduced Amanati before Omen in a page labelled “in partnership with Obscure Agency.”
Album launch
Billboard Brasil published a dedicated story on Omen and its eight-circle narrative.
Extended coverage
EARMILK, Vogue Türkiye and Forbes México carried the story between Omen and Odyssey.
A stronger platform for the next chapter.
The campaign placed Amanati in five international editorial environments, turning a release period into a set of high-value, searchable references across music, culture and business media.
That visibility formed a strong international frame as the project moved forward. During the following phase, the official Odyssey visualizer recorded 166K public views and Pythia featured during Louis Vuitton’s Mythica high-jewelry event in Marrakech.
Published references.
All links below lead to the original publication. Partnership and sponsored-content labels are retained where stated by the outlet.