Amanati
Omen release cycle
International press work around Amanati’s 2025 to 2026 release cycle, with coverage before Omen, at launch and during the following chapter of the project.
Five placements, one release cycle.
Obscure Agency planned and coordinated a press campaign for Amanati across music, culture and business publications. The campaign provided a set of published references around the artist’s work and the release of Omen.
The result is a stronger international reference base around Amanati’s work, ready to support press communication, discovery and future opportunities.
Spotify reach alongside multiplatform performance.
Current artist-profile data from Songstats and Spotify. The 33M figure is multiplatform, not Spotify-only.
From pre-release introduction to album launch.
Rolling Stone UK introduced Amanati and anticipated Omen before release. Billboard Brasil followed with a dedicated launch story about the album’s eight-circle structure. Together, the two placements created a credible press sequence around the project’s main release moment.
Combined from Spotify, Omen Album Mix, Omen official audio and Omen on SoundCloud.
Editorial continuity into the next release.
EARMILK and Vogue Türkiye extended the media cycle beyond the album launch, carrying Amanati’s sound, visual world and long-form project identity into the period around Odyssey. The single then performed across its official video and audio formats.
Combined from Spotify, Odyssey visualizer, official Amanati YouTube audio and Odyssey on SoundCloud. YouTube counts are displayed publicly in rounded form.
From editorial presence to luxury and fashion relevance.
After the Vogue Türkiye feature, Amanati’s work moved beyond music coverage into a high-fashion context. Pythia was used during Louis Vuitton’s Mythica high-jewelry event at Kasbah Dif, outside Marrakech, documented in a carousel published by ELLE US editor Nina Garcia.
This was not a placement arranged by Obscure Agency. It is an organic cultural recognition of the artist, showing how an international editorial foundation can make Amanati’s universe legible within luxury and fashion conversations.
Source: Nina Garcia’s event carousel. The use of Pythia is an organic cultural outcome, not an Obscure Agency placement.
Forbes visibility in the next release phase.
Forbes México added business-media visibility to Amanati’s international story during the next release phase. As Amanati and ASADI introduced Mirage, the collaboration began collecting early performance across Spotify, YouTube and SoundCloud.
Combined from Spotify, Mirage official audio and Mirage on SoundCloud. The Spotify count refers to the first week after release.
Published references.
All links below lead to the original publication. Partnership and sponsored-content labels are retained where stated by the outlet.